Hilton Super Bass

This burger outlet redefines fast-casual dining with a bold urban edge and a hip-hop-inspired design language. While being a project lead at DWP, I was tasked with creating an energetic, interactive space that celebrates late-90s nostalgia and human connection in an industrial yet playful setting.

Design Narrative
Nostalgia reloaded. Drawing from the pre-.com boom era, the design features retro elements—functional boom boxes, vintage arcade games, and board games—bringing a sense of familiarity and fun.
Urban expression. Raw industrial finishes contrast a vibrant color palette, while graffiti-style art and bold graphics deliver a distinctly street-smart energy.
Interactive by design. The space invites social engagement, with tactile features and shared experiences designed to bring people together.
Layered discovery. From quirky decor to playful installations, every corner reveals a new detail, creating an experience that is both immersive and memorable.

The result is a lively, expressive environment where nostalgia meets now—celebrating culture, connection, and creativity in every bite.